Adidas, Arsenal, and Maharishi. Why Not?
Today, adidas and Arsenal team up with London's renowned fashion and streetwear giant, Maharishi, to unveil a limited-edition collection. This collaboration marries the essence of British streetwear with the performance-driven approach of adidas, blending them seamlessly with one of London's most iconic football clubs.
@adidas
This unique collection fuses the best of adidas pre-game and travel attire with Maharishi's functional aesthetic. It's a partnership that Arsenal has seamlessly integrated into its identity, crafting a modern, one-of-a-kind uniform. This ensemble includes standout pieces like adidas GORE-TEX jackets and trousers, designed to deliver peak performance in both sports and active lifestyles.
The campaign shines a spotlight on the shared values of Arsenal and Maharishi - unity and community, whether it's on the pitch, in the street, or at home. Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger take center stage in this collaborative effort.
This collection, co-designed by adidas and Maharishi, features a bespoke "DPM: Bonsai Dragon Scales" camo pattern, inspired by the upcoming Lunar Year of the Dragon.
The lineup includes pre-match jerseys, anthem jackets, shorts, and socks, along with off-field pieces like hoodies, t-shirts, and trousers. It draws on Maharishi's use of powerful mythical creatures, a recurring theme in their collections, which harmonizes seamlessly with Arsenal's rich heritage. The items are adorned with embroideries and prints celebrating the iconic Arsenal cannon and a fresh interpretation of the club's mascot, Gunnersaurus.
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Reiss Nelson, featured in the promotional campaign, shared his thoughts:
"This collection is the perfect fusion of Arsenal, Maharishi, and adidas. It looks fresh, and as a big fan of Maharishi, I'm thrilled that the club is connecting with brands that are genuinely part of London's culture. I know our fans will love this collaboration."
Maharishi founder, Hardy Blechman, expressed his excitement, "As an Arsenal fan, it's an absolute honor to collaborate on this line. It blends the best of adidas performance with Maharishi's streetwear aesthetic. Since 1994, we've embraced a pacifist approach to military-inspired practical design, using camouflage as a symbol of nature and art. We're proud to apply this ethos to the design of this adidas and Arsenal collection. We can't wait to see it on the players and hope it's well-received by the fans."
@adidas
This collection will be worn by both the men's and women's teams starting tomorrow, October 28th, as Arsenal warms up in the jersey and walks out in the jacket for the Premier League match against Sheffield United at Emirates Stadium.
The line will be available in extremely limited quantities and can be found on adidas.it, in-store, at official Arsenal shops, Arsenal Direct, Maharishistore.com, and select retailers, starting today.
