AS Roma Imprint

AS Roma has taken a significant step into the world of lifestyle and fashion with the introduction of its first-ever in-house produced streetwear capsule collection. From graphic design to fabric selection and the meticulous attention to detail, the collection represents a unique blend of heritage and modernity.

This distinctive streetwear range comprises t-shirts, hoodies, tracksuits, and an iconic track jacket, catering to men, women, and youth. What sets this collection apart are the subtle choices that make a bold statement, reflecting the essence of the Eternal City. The fabric incorporates tonal inserts with a fingerprint-inspired pattern, symbolizing the indelible connection between the club and its passionate fanbase.

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One of the standout features of the collection is the hand-stitched ASR monogram from 1933, a testament to the club's rich history. Additionally, the dedicated drop label adds a touch of exclusivity, further emphasizing the attention to craftsmanship. Remarkably, every piece in this collection proudly bears the label "100% MADE IN ITALY," underscoring the commitment to quality and authenticity.

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What makes this endeavor noteworthy is that AS Roma has spearheaded the entire design and production process internally, showcasing a desire to not just be a football club but a lifestyle brand deeply ingrained in the fabric of its city. Unlike technical sportswear sponsored by global giants like Adidas, this collection is a testament to the club's ability to independently navigate the world of fashion, creating something exceptionally cool that resonates with both football enthusiasts and fashion aficionados.

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By delving into the fashion space, AS Roma has demonstrated its commitment to evolving beyond the pitch, engaging with fans in new and exciting ways. This venture not only amplifies the club's brand but also enhances the overall fan experience by providing them with a tangible connection to the club's identity.

In an era where football clubs are expanding their reach beyond traditional boundaries, AS Roma's foray into lifestyle and fashion exemplifies a forward-thinking approach. As they continue to make strides off the field, the club solidifies its position not just as a sporting powerhouse but as a cultural icon synonymous with the eternal charm of Rome.