Football in South Korea
Over The Pitch and PSG have come together to unveil a new capsule ‘Inspired by 2015’. One of a kind season for their supporters, who have fallen in love with a dark vibrant design. The collection is loosely themed around the sand uniform announced in 2015.
@over_the_pitch
Retro Taste
The football enthusiasts who appreciate the Blokecore aesthetic are in high demand for the jersey featuring deep pink dots on a black background. The items were released at SJ Kinsfahll in Gangnam in collaboration with Paris Saint-Germain during an official watch party that Over the Pitch and PSG hosted together.
The latest feature has been the Paris Baguette new marketing co-operation, the first sponsor to have signed a two-year partnership with the club.
The South Korean prominent bakery chain has efforted to strengthen their brand recognition. After the foundation of P football magazine, the sportswear label aimed to expand its archive beyond the sport meaning.
Paris Saint Germain are solely a team, but etiquette which manages to take fashion to the street. The creative studio has admired a pioneering outlook for enhancing retro outfits intended for nostalgic fans.
The vintage pieces represent a reinterpretation, drawing inspiration from street fashion preferences and contributing to the emerging movement that seeks to establish a new normality within subcultures.
For the uninitiated, a promising newcomer has indeed stepped into the spotlight. Lee Kang-in has increase Parisian volumes of sales, remaining the PSG best-seller player – meaning that PSG have sold more jersey of his than Mbappé himself. Nevertheless, another wonderland prospect dazzled the audience too.
@over_the_pitch
Fashion Trends
Cho Gue-sung has shown his skills in World Cup match of South Korea against Ghana. Fighting self-doubt to give up his sporting career, number nine completed military service. He stationed at the armed forces sports division as mandated by the government.
The 23-year-old kid is a talented Asian entertainer. In just a few minutes after the striker scored, his Instagram followers skyrocketed from 48,000 to approximately 1.5 million.
Burberry has chosen Son Heung-min as the Global Ambassador for the British fashion brand, aligning with the brand's core values centered around the exploration of new possibilities and the transformative power that transcends limits.
The winger has been selected as the face of Adidas, AIA Life Insurance, Gillette, and Tag Heuer, covering Arena Homme Plus magazine. Tottenham Hotspurs star player also launched a personal fashion brand. Lifestyle luxury label, Nothing Ordinary Sunday NOS7 debuted time ago at Shinsegae Boon the Shop Case Study Cheongdam. He infused vitality into the homeland, making a statement about modernizing old-fashioned design.
Moving away from standardized templates, the swoosh brought a breath of fresh air to the State by introducing a strikingly authentic pattern that garnered widespread approval. This design has become the pinnacle of footballing culture in the nation, transforming it into a cultural hub ripe for exposure in the apparel industry.
The heritage offerings feed hunger for locale traditionality, a far way tribalism which comes from ‘Hallyu’ wave which aims to think outside the box. Functioning as a hotbed, the outer world assimilates new trends that tap into the essence of the populace, enabling them to adopt a certain status.
The minimalism off through radical designs, streamlines fresh visual identity. The new crest depicts the White Tyger, a sacred creature guarding South Korean mythology, the synthesis of a wider 16-piece capsule collection, revolving around the standout Air Max 95.
The historical beginnings occurred on the landing of Britishers in the Southern peninsula. There has been a notable absence of motivation to realize a vision for football, a sport that, unlike Taekwondo, does not traditionally represent the sporting culture of the region.
The KFA advocates for equitable distribution of government policies to enhance the promotion of the game, aiming to boost revenues through the development of more engaging spectator sports.
Owing to the public interest, along the coexistence of other practices, Sports Ministry funded talent development, grassroots investments, and international competitiveness.
Prevailing over baseball, homegrown investments challenge the local entertainment for impacting on soccer competitiveness. FORWARD parterned with Majestic, the Major League Baseball (MLB) kit supplier since 2005, and the technical sponsor of the Daegu team called SAMSUNG Lions.
@over _ the _ pitch
Around the Globe
An unprecedented apparel line fuses Korean sports tradition, drawing inspiration from iconic pieces like varsity jackets, baseball jerseys, and football jerseys reminiscent of the Stripes and Stars movement.
These countries are enthusiastic about reviving this passion, emphasizing community building through excelling in the promotion of a healthy and active lifestyle as well.
Media engagement adds glamour to the commitment of supporting the hometown club, celebrated within the state, as endeavors are made to pursue the World Cup.
The cultural ferment reinterprets the street culture. Several independent collectives come up from the suburb of Seoul.
Bursting with the passion of the game, ‘The First Football Club’ has transformed the perception of sports as an art form in South Korea. Likely to New York Chinatown Soccer Club, London SoHo Warriors, and Montreal Ringleaders FC, TFFC self-affirmed the authentic imaginative of theirs.
The club was founded in 2012 when the ownership sought to assemble volunteers to collaborate on creating a collection. On of the founding members, Hyuntae Ahn admitted:
“It is characterized by fashion models wearing knee socks and football boots in harmony with an unbalanced background”.
The design highlighted subsidiary materials, a good quality texture rather than original pattern for recognizing creatives’ inventiveness for narrating football tales.
They also launched a limited-edition new pair of boots, avaible at South Korean authentic Capo Football Store. Similiarly, Altari FC have released an independent project with Pepperoni Seoul, which appeared on the cover of Best Eleven journal, the national sports magazine of South Korea.
@altari.fc
Pizza Pasta ‘Calcio’
Over The Pitch is a brand belonging to H9pitch Studio, and it is a creative studio that unfolds soccer-related collections and lifestyle culture under the idea of 'culture beyond the soccer field.
It acts as an agency for various brands and clubs, and as a magazine, it also delivers soccer content.
‘Calcio, Cultura, Vita’ exhibition was held at the Pitch Seoul store. During the inauguration event, participants had the opportunity to customize jerseys with specially designed graphics and stickers, paying tribute to street culture and repositioning kits as fashion items.
The Remade issue was introduced at Intersect in Shanghai, narrating the story of Los Angeles FC Les Vêtements De Football, a fusion of soccer and the land of the morning calm.
NIVELCRACK's ambition is to introduce innovative clothing lines through collaborations with Mizuno, New Balance, and Umbro, in addition to Nike and Classic Football Shirts. The scope is to inspire football enthusiasts to acquire reinterpretations of Inter and Roma, as well as capsule collections for Red Star and Venezia FC.
Pepperoni Seoul creatively blended football with a love for pizza, playfully parodying the "Say No To Racism" campaign to humorously combat the supposed nemesis of all Italians: "Say No To Pineapple".
@pepperoni.seoul
Apart from the engagement of other fans off the pitch, FC Dorsum, born in Los Angeles, is a fictional South Korean club that seamlessly merges 90s fashion with the world of football.
The Moth has collaborated with Los Angeles FC for being closer to the audience. Outaking Koreatown, the journey embraced LA supporters, paying homage to the metropolis ethnicity, a meaningful liason with arts and culture.
An array of sunrise, South Korea is ruling the world as the Mecca of any football maniac.
