Italy is a Vibe

Let's talk about the latest buzz around the Italian national team's gear! Adidas dropped the full kit a week back, but we only got a peek at Italy's jersey and tracksuits yesterday. As always, I've been keeping tabs on the design vibes, taking cues from what other teams have done in the past.

@adidas

Now, one thing that immediately stands out is the detail behind the collar of the jersey. It's got this sweet embroidery that proudly says "L'Italia chiamo parte" ("Italy calls upon"). You know, that's the kind of stuff that gets Italian players and fans fired up, especially during anthem time. I mean, who could forget the passion of Bonucci and Chiellini belting it out during the last Euro?

@adidas

But let's shift focus to the campaign style. They've really nailed it with the way they're showcasing players, both on and off the field. Take Moise, for instance. The campaign paints him as this dynamic force, not just on the pitch but off it too. Sure, we're all hoping for big things from him during the Euro, provided he stays clear of those pesky injuries that've been holding him back.

And then there's Kean, the fashion icon in the making. The guy just oozes style in every shoot he does, adding that extra flair to whatever he touches. Plus, have you checked out his podcast? It's making waves, and his fashion sense only adds to his appeal as one of the hottest athletes to collaborate with.

@adidas

All in all, between the slick design of the jersey and the compelling storytelling of the campaign, it looks like Italy's gearing up for a thrilling ride in the Euro. Can't wait to see how it all plays out on the pitch!