Nike Lands New Innovation
“As the anticipation for this summer's historic tournament reaches its peak, Nike proudly presents its latest groundbreaking innovation in women's football footwear: the Phantom Luna boot. Setting new benchmarks for research and design, this boot represents Nike's unwavering commitment to serving the future of athletes and sport”.
Beaverton, OR
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The women's football landscape has witnessed an unprecedented surge in competition and celebration. With high-scoring matches and teams united in attack, players are covering more ground than ever before. The evolution of the game demands an evolution of the products athletes wear on the pitch. Recognizing this need, Nike embarked on a journey to reimagine the boot, placing her, the female footballer, at the heart of the entire process. Spanning over two years of extensive research, trials, and meticulous craftsmanship, the Phantom Luna boot emerges as the culmination of Nike's most significant investment in women yet.
Set to debut at this summer's historic tournament in Australia and New Zealand, the Phantom Luna boot showcases Nike's unwavering commitment to understanding and addressing the needs of female footballers. The team at Nike has dedicated themselves to obsessing over traction, fit, and feel to empower women on the field.
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When it comes to traction, Nike has revolutionized the game for her. In a sport where split-second changes of direction decide outcomes, the Phantom Luna boot features a groundbreaking circular stud pattern near the toes, aptly named Nike Cyclone 360. Meticulously developed through years of study by Nike's esteemed team of scientists and engineers, this traction pattern hits the sweet spot of agility, precision, and confidence. It enables players to dominate the pitch with seamless movements, reducing rotational traction and enhancing performance.
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Furthermore, the fit of the Phantom Luna boot is meticulously tuned to cater to the female footballer. Taking cues from invaluable feedback provided by female athletes, Nike introduces the Nike Asym Fit, a new upper design that ensures a snug fit around the ankle. This innovative feature delivers unrivaled support and comfort, allowing players to focus on their game with unwavering confidence.
As the women's game intensifies and teamwork becomes paramount, female footballers require boots that enable quick passes and pinpoint accuracy. Recognizing the anatomical differences between male and female athletes, Nike has introduced its latest football innovation: Nike Gripknit. Integrated into the upper of the Phantom Luna boot, this advanced technology creates larger touch zones, granting unparalleled control and accuracy. The coating also provides a "tacky" sensation while maintaining the boot's soft and pliable nature.
"Phantom Luna is a direct reflection of Nike's unwavering dedication to championing her", explains Dr. Elysia Davis, Principal Researcher in the Nike Sport Research Lab. "From rigorous research to comprehensive testing and meticulous design, we have placed her at the forefront of our process. With Phantom Luna, we present a boot thoughtfully crafted to enhance her performance, featuring a new circular stud pattern and a customized fit that empower athletes to move with precision and confidence on the pitch".
Nike Phantom Luna Elite and Phantom Luna boots will be available for purchase starting late June 2023, both online at nike.com and at select retailers.
