The New Wave
In today's uncertain world, there are few certainties. However, I find them most prominently whenever Adidas collaborates with a high-fashion powerhouse. Do you need some examples?
Gucci, Prada, Balenciaga—all of them have excelled in storytelling and versatility when partnering with Adidas. And now, they've come up with this brilliant idea to create something for the upcoming winter season, joining forces with Originals and Moncler. It's a creative fusion where Adidas, of course, brings in one of the most iconic players from the catwalks and fashion shows, someone who's accustomed to being photographed and not only excels on the field but also manages to conquer the multidimensionality of the fashion world. We're talking about Jules Koundé, who took part in the campaign.
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This new collaboration draws inspiration from the contrasting landscapes of mountainous peaks and bustling cityscapes, melding Moncler's rich heritage in outdoor innovation with adidas Originals' urban sportswear legacy.
Both brands embody the essence of functionality, and this partnership boldly asserts that function begets boundless discovery. adidas Originals, a pioneer in reshaping city sportswear since 2001, meets Moncler, an enduring innovator in performance and utility for outdoor exploration since its inception in 1952.
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Under the banner of "The Art of Explorers," this campaign celebrates the spirit of human endeavor, a shared core value of both brands. It begins by spotlighting explorers, initially through a series of AI-generated adventurers and then through a collection of unique mixed-media sculptures. The campaign's tagline, "Where Originality Meets Extraordinary," captures Moncler's position as a performance and utility pioneer and adidas Originals' role as a culture and creativity influencer, spreading its impact from epic mountain peaks to cities worldwide.
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Expanding upon the initial unveiling at London Fashion Week in February, "The Art of Genius" show brought together artists from various disciplines, challenging them to create lifelike explorer figures inspired by the collection. Renowned sculptors such as Gary Card, Ibby Njoya, and Kate Tabor, along with real-life explorers styled by Ai Kamoshita and adorned by Isamaya Ffrench's makeup and accessories, came to life through the lens of photographer Hanna Moon.
The innovative exploration extends beyond the physical realm into the digital sphere, featuring an immersive platform on moncler.com. Drawing inspiration from the collection's summit-to-city themes, this unique destination unlocks exclusive products and presents collection details through a digital gallery reminiscent of the vibrant urban landscape where "The Art of Genius" show took place earlier in the year. This digital experience immerses visitors in a city street environment, gradually unveiling exclusive products and 3D artworks, with the option to purchase the collection via digital billboards. Additionally, an NFT version of the limited-edition Moncler x adidas Originals NMD boot tailored for the digital context can be accessed through the platform and the adidas Confirmed app.
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The Collection:
Inspired by the journey from mountain summits to bustling city streets, the collection introduces a range of puffer jackets, both long and short, as well as track jackets and vests that epitomize the fusion of two distinct identities. Signature Moncler designs in iconic lacquered nylon are reimagined with adidas Originals' adi-break paneling. The color palette traverses luminous greens, oranges, and reds, reminiscent of traffic lights, before shifting between concrete-gray and sky blue, interspersed with off-white and organic dark greens. Sinuous quilting, jacquards, and prints draw inspiration from the intricate patterns carved by skiers on snow-covered slopes.
Our Favorite Piece - mixing elements from the UltraBoost to Moncler
Bold footwear anchors the collection: the Moncler x adidas Originals NMD receives a winterized makeover with GORE-TEX and bubble padding. The iconic Campus silhouette is also enveloped in bubble padding for that distinct Moncler touch. Here, form and function converge at the intersection of outdoor mountain life and urban streets—a fusion of worlds designed for exploration.
