In Focus: Jack

How did you first get into videography?

I used to film myself all the time with a GoPro doing diffrent type of sports like football, skiing, cliff jumping & so on. Then i put it together & made a small edit out of it.

What drew you to wanting to document football stories?

I played football my whole life so i simply just connected 2 passions.

Who was the first player you ever shot with?

My first proper video was for one of my childhood friends Stephan Seiler. At that time he played in the 4th division in Switzerland, now he s playing in the First League for FC Zurich.

Is there any particular player you haven’t worked with, that you’d love to work with?

Yes, Cristiano Ronaldo would be a dream come true. I‘ve been a fan of him since i was a kid. Besides that i want to work with Karim Benzema, simply because he was the first one to ever do it. He‘s the founder of lifestyle videos.

We see you travel all across the globe to shoot players and major brands, was this always what you wanted? Or did you see yourself working with a team/club as staff or staying freelance at any point?

I never had any expectations to be honest, i just went with the flow & things happen to be like that. Obviously i love to see the world, diffrent cultures & connecting with diffrent people all over the globe. But I never wanted to work for a club, i always wanted to build my own thing & pursue my own vision. For example last year i went to Accra, Ghana with Memphis Depay. Ghana is diffrent, it’s raw & pure, i loved it. The landscape, the people & atmosphere is unique.

You have worked with Adidas on a number of occasions, recently on a campaign with Rafael Leao, what is the experience like working with a global brand like Adi?

Its amazing, especially when the brand trusts your vision & gives you so much freedom. I‘m definitly looking forward to many more.

You have also worked with the likes of footballerfits, who are now killing the game in the lifestyle scene on digital. What are your thoughts on how fashion and football are coming together now?

I love to see it, I’ve been following footballerfits since around 2 years, they are at the top for a reason. Its crazy how big fashion & football is now, i still think its just the beginning but its going in the right direction.

Leo Messi’s arrival in the MLS needs no introduction and you were there first hand to capture his first few weeks in Miami. How was that experience?

Yea, it‘s been a crazy time! I was in Miami for 10 days, it was like a movie. The whole project was the most challenging i ever had, simply because it was not possible to plan anything. Obviously having access to one of the greatest footballer to ever touch the planet was not easy, thankfully i was on the side of Adidas & we got the max out of it. I will never forget those days.

Did you manage to speak to the goat at all, or do you have any anecdotes that you can share?

Yea we have been in a changing room for like 30mins as we planned some scenes with Leo. I didnt speak much with him as his spanish is hard to understand but he was super friendly & humble! One Anecdote maybe; He once had to sneeze & i said „bless you“, he smiled at me, winked & said „Thank you“, i never heard him before saying anything in english.

Outside of shooting footballers and releases, what do you do personally to keep yourself motivated on the creative side?

I dont really do anything special to motivate myself, i just want to get better & better project by project. Thats my motivation.

We see a lot of AI implementation being introduced into different creative spaces, such as photography, and podcast editing tools. How do you think AI will impact the videography and FilmDoc spaces? Are you fearful or hopeful?

I like to see it but its also scary at the same time. I think a lot of things can be taken over by AI, video clipping, podcast editing, photoshop tools, effects etc. But its never gonna be that good to do the job of a human. So i‘m hopeful but fearful at the same time.

Your influence on the football culture is important with your storytelling abilities. What advice would you have for any young film makers/ shooters out there still unsure of what they want to create?

I think the most important is to do what you love. Don‘t think about the money in the first place, go with your passion & the money will come.