I feel delighted to share my story and provide more insights about my upcoming brand, La Vie Noir.

Where am I from?

“This journey has been incredible, and I hope to inspire young individuals out there, just as I was inspired when I was starting my journey.

The first time I set foot on a football field, I was consumed by an intense rush of emotions that still lingers within me today. It all started in my hometown of Plescop, a quaint village in Brittany with a population of just 5,000.

Despite my rise to the Premier League, I have never forgotten my humble beginnings. I am always reminded of where I came from. When I played in Plescop, I would always try to look my best on the field, but the reality was that we didn't have any cool shops, sneaker stores or fashion outlets.

My situation back then was vastly different from where I stand today, but I firmly believe that it's important to stay grounded and never forget your roots”.

My Passion

“Football is my greatest passion, the source of my happiness, and the ultimate goal that I'm striving to achieve.

However, I'm not a machine – I have emotions, and I believe that there's room in my life for other interests to coexist alongside my on-pitch and training pursuits.

I've always had an affinity for fashion, which began to develop in my early years. Recently, this passion has grown into a calling, and I've started to find my place in the world of fashion.

It all started with Corey Lee Anton and Tithey Schulz, who introduced me to a world of posing, cameras, setups, and lighting that fascinated me. I began experimenting with darker flash photography, highlighting subjects, and making them shine in the darkness.

As my interest grew, I delved even deeper, using Instagram and other social media platforms to expose myself to new fashion trends and experiences.

My love for fashion truly blossomed when I attended Paris Fashion Week.

The stunning outfits, diverse personalities, and unique aesthetics behind each show piqued my curiosity. Attending the Rhude fashion show was an unforgettable experience that left me in awe.

Every aspect of the show was mesmerizing, and I found myself particularly drawn to the brand's unique style and aesthetic. Rhude is truly an inspiring brand, and I have been following their work with great interest.

One collaboration that particularly stood out to me was their previous partnership with Mclaren, which showcased an incredible collection of signature pieces. I found myself captivated by the way Rhuigi, the mastermind behind the brand, sets trends and pushes the boundaries of fashion.

His creativity and unique vision make him a true trendsetter in the industry. Sitting in the front row at Rhude made me realize that I wanted to be involved in this space and get my hands dirty. I already had a dream, and that dream was called La Vie Noir".

La Vie Noir is my Answer

“La Vie Noir was born three years ago as a mere idea, and it has since grown into something much more significant. For those who may not know, La Vie Noir translates to ‘The Black Life’.

I remember working tirelessly late into the night, experimenting with different names and logos on Photoshop, just for fun.

At the age of 18, I already had a strong desire to make my mark not only as a footballer but also as a creative entrepreneur with my own brand. I was determined to create something unique that would reflect my personal style and vision.

With a passion for fashion and a love for dark and moody aesthetics, I knew that La Vie Noir was the perfect name for my brand. It symbolizes the complexity of life and the beauty that can be found in the darker, more mysterious aspects of our world.

From the very beginning, I knew that this brand would be an extension of myself, a reflection of my passions and interests”.

Personal Branding

“When it comes to creating clothes, I draw inspiration from a wide range of sources. Over the years, there have been certain brands that have really made me happy, particularly in the streetwear space. I love brands that have a deep connection to culture, and I'm always on the lookout for new designs and styles.

Two brands that I'm absolutely obsessed with are Trapstar and Corteiz. These brands really speak to me, and I love their simple designs with big graphics. I'm particularly drawn to darker backgrounds with bright, poppy colors that really make a statement.

When I'm creating my own designs, I like to think of myself as a painter. I start with a simple canvas, usually black, and then I work with my team to add slashes of color and create something truly unique. It's all about finding the right balance between simplicity and boldness, and I'm always striving to push the boundaries of what's possible”.

‘An Ode to the Night’

“My first capsule collection  it's called ‘An Ode to the Night’. I really wanted to make an impact with this collection, even though it's my first foray into the world of fashion.

I didn't want to go too big, so we decided to keep it simple with just four products: a black hoodie, two tees, and sweatpants. The goal was to create a collection that was comfortable, stylish, and perfect for any occasion.

The inspiration for ‘An Ode to the Night’ came from French and impressionist painters, who often depicted the darkness and mystery of night. We even wrote a little lyrical ode to the night, which we incorporated into the garments.

I wanted to infuse a sense of classicism into my first drop, but I also wanted to give it a modern twist. So, we played around with different gradients in red, blue, and gold to create a distorted, almost surreal effect on the graphics”.

La Vie Noir: Revival

Homecoming

El Matador