‘You’re so Golden’, Harry Styles music track and Robe di Kappa diktat for the upcoming sports season. The Turin brand released two kits which did catch the eye, becoming an obsession for any football fan.

A Bit of Story

In September 1893, Genoa Cricket and Athletics Club was founded by English workmen joining an assembly held in the maritime consulate of Great Britain. Among the members, Charles Alfred Payton, a baronet of the British Empire and General Consul of Your Highest Queen Victoria, contributed to the genesis of the squad.

A prestigious consistory to which noble men and aristocrats agree with aiming for practicing sports such as cricket and water polo. In the prestigious campuses of the United Kingdom's most sought-after universities, students begin to engage in football.

Since the opening of Suez Canal , the Ligurian harbor of Repubblica Marinara drew the attention of outlander vessels. Foreign crews spread culture by participating in the traditions of their motherland.

Outdoor activities are well-suited for the crowd, including the humble shipmen employed at the Genova dock's boatyard. Scottish industrialists Wilson and McLaren generously contribute a football ground near Piazza d’Armi del Campobasso, serving as the welcoming home for newcomers.

The esteemed journalist Gianni Brera inherited the club's certificate of incorporation, as specified in his will, and subsequently donated it, along with other sports memorabilia, to the History Museum of Genova.

Genova

The charming neighborhood of the city, illuminated by the lighthouse, was brought to life thanks to the English colony.

Doctor James Spensley landed on the seaside of the neverland of promises for chasing his personal enrichment: the dream aimed to propagate the fervent beliefs of merchants.

In 1987, the bourgeoisie welcomed outsiders, particularly the affluent Swiss community, to join the Genoa Cricket and Football Club, the first-ever professional football team established in the Belpaese.

In 1915, following the outbreak of the First World War, the interruption of the campionato saw the Italian army entrenched in narrow trenches, facing casualties on the battlefront. Despite the carnage and the tragic loss of many innocent lives, Serie A ended, and the Rossoblù secure their first scudetto.

The ancient rivalry was enshrined in the conflict against Sampdoria Blucerchiati. The battle for the primacy over the Mediterranean Sea, disputed by Vecchio Balordo, the Gianni Brera epithet, and Baciccia.

Lately, the crest underwent a rebranding by the creative studio Blossom, where Chief Executive Officer (CEO) Giacomo Frigerio, Creative Director Simone Pessina, and Content Writer Arianna Losi collaborated to transform its iconic symbol. As reported in the NSS Magazine interview:

“You must change while trying to maintain the core values, certain assets and aesthetic elements which do ruin, but complement the club. Restyling is useful if it is consistent”.

The Saint George Cross recalls their English origin and the combination of red and blue, inspired by the Union Jack flag, serves as a tribute to the British Crown.

The Griffon, an heraldic epitome involving the mingling of an eagle and a rampant lion, symbolizes the manpower.

The third Jersey, unveiled in the iconic landmark of Porto Antico, recalls the golden era of the Invincible Genoa d’Oro of 1915.

The kit, embellished by a ton-on-tone pattern, celebrates the milestone of one hundred- and thirty-years anniversary: 1893-2023. The project dignifies the royalty of British kingship handed down to 777 Partners new American ownership, illuminating a brilliant avenir and a brighter horizon.

The Legacy

Robe di Kappa imprinted an authorial mark by decorating the sinuous pattern of the uniform. Similarly, in addition to the navy collar and club crest, the Athens Kallithea FC third kit features a gilded design, with red seams accentuating the jersey.

The National Museum of Contemporary Art ΕΜΣΤ brings up the matching and, a shared positioning to carry on a sociocultural dialogue with the rest of the world.

A sculpture carved in the Carrara marble; The away kit is also adorned with Kintsugi accents, enhancing the design on the sleeves. AK were born in 1966 and, by dint of Bureau Borsche, yet promoted a luxurious renovation of the face of the squad.

The creative director and President, Ted Philipakos, assuming the guise of Hephaestus, the God of fire and blacksmithing, crafts the wondrous masterpiece, incorporating not only the vintage white and blue fusion but also other elements.

The deity to whose temple the devoted offer a breath of life in exchange for the foresight of an oracle. The marketing campaign is promoted by photographers Chris Kontos and Daphne Ilaki, who captured the natural beauty of the acropolis, revealing the iconic Riviera silhouette.

The reimagination of cultural identity, undermined by Hellenic ethos. The sleek fashion evoked a futuristic and forward-thinking vision of football. The established identity serves as an enriched gift from native ancestors, delving into the roots of memory lane.

As per Ted account during the interview conducted by Liam Miller for The Culture Division:

“Olympiacos, Panathinaikos, and AEK boast an immense and dedicated fan base, while our club has seen limited support in recent times. However, we are determined to revitalize our community by embracing a fresh vision.

The presentation held last month offered an initial glimpse of the potential audience we can tap into, particularly among the younger generation in our city.”

According to an ancient myth, once Dionysus, God of wine and revelry, fulfilled the desire of King Midas, he cursed the ruler to turn anything he touches to gold —a fate Robbe di Kappa shared too.

Even Bari chose this matching, as reported by NSS Magazine:

“This time Kappa has chosen gold, the most precious of colors, to design the Bari shirt, following a pattern that has already reminded the most attentive of those on Manchester United Away shirt in the 1992/93 season”.

Among the gilded kits collection, New Balance duplicated it for rebranded Modena uniform. Following Venezia FC away kit, AS Monaco preseason, and, likely to Bari third jersey, the Italian brand introduced a limited-edition capsule featuring the revamped Reaper Jersey.

The fashion label collaborated with the LA-based maverick collective THE SURGEON, a legacy known for crafting generously dimensioned uniforms.

Dominic Ciambrone reinvented the proportion of an exclusive item as such, where prominent golden prints illuminate the obsidian fabric adorned with a multitude of meticulously designed patchwork logos.

It is fair to say that is ‘The Road to El Dorado’.

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