The Palermo

Jack Grealish takes the spotlight in PUMA's latest campaign, where they effortlessly merge Italian style with a deep football legacy.

@puma

The campaign unveils the revamped PUMA Palermo, a classic low-top sneaker that's all about the iconic upper tag, T-toe design, and timeless gum outsole. Grealish, known for his naturally cool style, isn't just a model – he genuinely loves these kicks and can't wait for the new Palermo colorways to drop.

In the campaign, Jack Grealish makes showing off the Palermo in its vibrant new color options look easy. Originally paying homage to famous European capitals like London and Oslo, the Palermo now gets a fresh array of colors, breathing new life into this classic design. Grealish's fashion choices in the campaign run the gamut from classic light-washed denim matched with oversized topcoats to sportier outfits featuring PUMA tricot and burgundy corduroy trousers. It's a testament to how versatile these sneakers are, whether you're going for a casual or sporty look.

@puma

The next exciting chapter in the PUMA Palermo story kicks off on October 20, 2023, with the promise of more to come throughout the year. With Jack Grealish as a prominent figure in the campaign, it perfectly embodies the fusion of football culture and Italian fashion, making this sneaker collection a must-have for anyone who appreciates the blend of heritage and style. Football fans and fashion aficionados alike can look forward to embracing the legacy and elegance of the PUMA Palermo.

@puma