No Finish Line

Nike Releases “No Finish Line,” a Design Vision for the Next 50 Years.

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"No Finish Line" is a new book by Nike that commemorates the brand's 50 years of innovative design and dedication to athletes and sports, while also envisioning the future possibilities for the next 50 years. The book features a foreword by Nike's Chief Design Officer, John Hoke, speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe that explore the potential shifts design may undergo in the coming decades. The book aims to inspire and challenge the next generation of athletes to use design and sport to create a better world.

"No Finish Line" is a pocket-size paperback book that combines text and imagery to create visually striking layouts and collages. It is designed by Zak Group, with custom illustrations by Bráulio Amado and synthesized imagery by PWR. It is published by Actual Source and retails for $26. It will be available for purchase on February 14th through various booksellers across the United States, Europe, and Japan. We can’t wait to get our hands on the hardcopy for a full review.

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