The Future of Football

@puma

Puma launched in Paris the latest iteration of their FUTURE football boot. The FUTURE football boot represents the future of innovation and technology in the sport. It is designed to push the limits of performance on the field while also being stylish. The newest edition of the FUTURE boot has undergone a radical redesign for maximum agility. It features the FUZIONFIT360 dual mesh upper and integrates PUMA's PWRTAPE technology to provide an adaptive fit, allowing players to focus on outplaying the opposition, with or without laces.

@puma

This is the first color way that was presented at the PUMA event in Paris ft. Neymar Junior. It decently bring futuristic vibes thanks to the bright colors used, especially with the orange zig zag line. The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting and kicking,” said Florian Nemetz, Senior Product Line Manager Teamsport Footwear.

@puma

Neymar added the following: “ The FUTURE continues to evolve. I need a boot that feels comfortable and allows me to move with speed in all directions. The new FUTURE feels even more supportive and adaptive which helps me to make quick cuts when dribbling with the ball, so I can play without restraint. The launch of the new boot is also a beautiful moment because we are looking to find the FUTURE of the game by giving anyone the chance to compete in our FUTURE challenge to become a member of the PUMA family.”

We are defenetly going to give it a try soon and we can’t wait to be invited to the next PUMA future event in Paris to check it first hands. Click on this link to get more information on the latest iteration of FUTURE boots.