The Italian Job
@adidas
The new uniforms for the Italian national football teams were presented today by the Italian Football Federation. The jerseys mark the beginning of the partnership between FIGC and Adidas, and are inspired by the marble, a characteristic element of many Italian monuments. In fact, despite being in Sicily, Rome or the northern part of the country, you will always be close to some monument built in marble. This material is a part of the Italian heritage for many centuries and has allowed Adidas to avoid falling into easy stereotypes that are often associated with the boot of Europe (pasta and pizza).
@adidas
The design of the home kit incorporates these iconic veins of marble, which can be found on both the shirt and shorts. Additionally, the uniform also includes references to the national flag, with the colors of the tricolor prominently displayed on the shoulders and hips. The word "Italia" is also prominently featured on the back of the neck, written in a font reminiscent of Roman inscriptions. The chest of the uniform prominently displays the new crest of the Italian Football Federation, which features four white stars. The away uniform for the Italian national soccer teams is predominantly white in color. The design of the uniform incorporates the iconic veins of marble, which can be seen in navy blue and gold colors. The use of these colors creates a striking contrast against the white background. Both the home and away kits are constructed using Adidas' Heat.Dry technology. This technology is designed to provide maximum comfort and breathability for the athletes while playing on the field. The use of this technology ensures that the players will stay cool, dry, and comfortable during the game, thus allowing them to perform at their best.
@adidas
The 2023 collection also includes an anthem jacket that is double-faced, on one side it resembles the away uniform and on the other side it is dominated by tricolor shades. The training kits included in the collection are also notable, with a color scheme of navy blue, white, and tricolor accents. These training kits are designed to exude elegance, even before the athletes step onto the field.
The entire collection, including the home and away uniforms, will be worn by both the men's and women's teams.
In conclusion, the new collection is a fusion of modern design elements and traditional elements. The use of marble veins, tricolor shades, and the incorporation of the country's heritage in the home kit are a testament to the effort made by Adidas to create a collection that not only appeals to the athletes but also to the fans. The away kit's design is particularly beautiful and stands out as a striking example of the collection's aesthetic. The UEFA Nations 4 are coming soon and we can't wait to see the teams play in these new uniforms which are a well-rounded representation of the Italian football tradition.
