Roma Amor
Adidas reveals the striking new AS Roma away kit for the 2023/24 season, drawing inspiration from the monuments and mosaic motifs that define the Eternal City's timeless beauty.
The kit perfectly captures the harmony of Rome and its grand architectural wonders. The color palette takes cues from travertine marble, symbolizing the spirit of the capital city. The jersey's texture reflects some of the key elements of Roman architecture, featuring Corinthian-style acanthus leaves and stylized floral patterns. In homage to the glorious yellow and red history, the design proudly displays the ASR monogram at its center, paying tribute to the club's storied tradition while projecting its heritage into the future with the message "Eternal Future."
Crafted for the new generations of fans, the Kit Away embodies the sense of freedom in supporting the team, uniting the passion and identity of the club in a single jersey that aims to carry this concept across Italy, Europe, and the world.
The club's logo adorns the left side of the jersey's chest, while the adidas logo in anthracite color, representing the iconic three stripes, adorns the opposite side over the shoulders. The jersey's sides, elegantly ending in a swallowtail shape, feature an anthracite border running along its entire length. In the back collar, another detail further solidifies the club's connection to its history: the ASR monogram.
The kit is complemented by cream-colored shorts, matching the jersey, with the anthracite three stripes on the sides, along with the club crest and adidas logo displayed on both legs. The cream-colored socks showcase the anthracite three stripes and the adidas three-bar logo.
The jersey is engineered with AEROREADY technology, using absorbent and breathable materials to keep the body dry. Designed to support the players during their performances, this jersey is made from 100% recycled materials, representing one of Adidas' initiatives to help combat plastic waste.
The new kit will make its debut during the club's upcoming pre-season friendlies and will be available for purchase starting July 26 on store.asroma.com, AS Roma Stores, adidas stores, and online at adidas.it.
Adidas continues to impress with their dedication to both style and sustainability, and this AS Roma away kit stands as a testament to their commitment to innovation and reverence for the Eternal City's timeless allure. The new AS Roma away kit is an absolute masterpiece that transcends time and leaves a lasting impression. It's not just a jersey; it's a symbol of the team's identity and a statement of their ambition. From the moment you lay eyes on it, you can sense the care and thought that went into its design, reflecting the rich history and architectural marvels of the Eternal City.
The kit's timeless appeal is undeniable, capturing the essence of Rome's classical beauty while exuding a modern edge that keeps it fresh and relevant. It's a perfect blend of tradition and innovation, much like the city itself. This combination is not only visually striking but also serves as a source of inspiration for the team, driving them forward and setting the stage for a successful season ahead. We cannot help but fall in love with it. Its timeless design, the seamless merging of classic and contemporary elements, and the powerful symbolism it carries make it a standout in the world of football kits. It's not just a jersey; it's a work of art that will define a season, inspire a generation of fans, and etch itself into the rich tapestry of AS Roma's history. As we eagerly anticipate the upcoming season, one thing is for sure – with this exceptional kit on their backs, the players are geared up for success, and the fans are ready to cheer them on every step of the way.
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