Genoa ‘130’
Genoa, Italy's oldest football club, is not just making history on the field but also redefining its image with a modern and stylish edge.
@genoafc
@scandysss
‘Oro’
The recent launch of the Genoa 130th Anniversary Jersey and the accompanying ‘130 Line’ collection in collaboration with technical sponsors, Kappa, signals a forward-thinking approach that resonates beyond the pitch.
This forward momentum is not just in design but also in performance, as seen in the recent 1-1 draw against Juventus.
The jersey, initially debuted in a thrilling 2-2 match against Napoli, once again made its mark on the field, underlining Genoa's commitment to excellence both in football and fashion.
The special crest on the left chest, featuring the Genoa CFC logo, pays homage to the club's impressive 130-year history.
Beneath the iconic Griffin, the significant dates 1893 – 2023 add a touch of heritage to the gold-colored base, adorned with a disappearing pattern that subtly replicates the Griffin and founding year.
The red and blue accents on the collar and sleeve cuffs continue to showcase the club's traditional colors, creating a harmonious blend of past and present.
The availability of the Kappa-produced kit for retail, alongside the exclusive ‘130 Line’ of apparel, reflects the club's dedication to celebrating its anniversary in style.
This initiative goes beyond the pitch, with a refreshed campaign showcasing the historic center of Genoa and its iconic landmarks. More than just a celebration of football, the campaign captures the essence of a city embracing diversity, cultures, and new perspectives.
@scandysss
In our perspective, Genoa is not just a football club; it's a cultural and fashion hub reminiscent of the rise of Venezia FC.
The recent 1-1 draw against Juventus is a testament to the club's prowess on the field, while the 130th Anniversary Jersey symbolizes its potential as a global brand.
As one of the Maritime Republics, Genoa's historical significance echoes in its footballing style and fashion sense, making it a city with the potential to captivate international audiences and redefine the footballing and fashion landscape.